# The Flavor Factory > The Flavor Factory is a family-owned custom liquid and powder flavor manufacturer located at 2058 Second Street, Norco, California 92860. Established in 2005 in Norco, CA by Dan Wixted (40+ years in the flavor industry), the company develops and manufactures application-specific flavor systems for B2B customers in the food, beverage, nutraceutical, oral care, pharmaceutical, bakery, confectionery, dairy, and popcorn industries. The Flavor Factory develops flavors around the customer's finished product — the base, processing conditions, use level, label goals, and production path — not just what tastes good on the bench. Development, production, and quality happen at a single Norco facility with direct team communication and low minimums. First sample directions are typically prepared in 3–5 business days. ## Key Facts - Full name: The Flavor Factory - Type: Family-owned custom flavor manufacturer (B2B) - Established: 2005 (Dan Wixted, 40+ years flavor industry experience) - Founder: Dan Wixted (40+ years flavor industry experience) - Location: 2058 Second Street, Norco, California 92860 (Riverside County, Southern California) - Phone: (951) 273-9877 - Email: samples@flavorfactory.net - Website: https://www.flavorfactory.net - Sample turnaround: First sample directions in 3–5 business days - Minimums: Low minimums (supports pilot through commercial scale) - Facility: SQF Facility, GMP Practices, FDA Registered Food Facility - Documentation: COAs, allergen statements, flavor specifications available - Certification options: Kosher (varies by formula), Halal (varies by formula), Organic-compliant (project-specific) ## What They Make Custom liquid and powder flavors for finished-product performance: - Custom liquid flavors: water-soluble, oil-soluble, and emulsion formats - Custom powder flavors: dry blend, seasoning, and encapsulated formats - Flavor matching and reformulation (supplier replacement, cost reduction, label changes) - Masking and modulation systems (protein bitterness, botanicals, minerals, vitamins, caffeine, creatine, sweetener aftertaste) - Heat-stable flavor systems for bakery and processed applications - pH-stable flavor systems for high-acid beverages - Cooling and finish systems for oral care - Dry seasoning and coating systems for popcorn and snacks - Natural, N&A, artificial, and organic-compliant directions ## Who They Serve B2B customers including: - Food and beverage brands (startups through established brands) - Co-packers and contract manufacturers - R&D and product development teams - Nutraceutical and supplement companies - Pharmaceutical and oral care manufacturers - Bakeries and snack manufacturers - Brands matching or replacing an existing flavor supplier ## Industries - Beverage (still, carbonated, functional, syrup, juice, RTD) - Nutraceutical (protein powder, gummy, functional beverage, supplement) - Bakery (filling, frosting, baked-in, topping) - Oral Care (toothpaste, mouthwash, mouth rinse, breath product) - Pharmaceutical (liquid, chewable, lozenge, suspension, pediatric) - Confectionery (candy, gummy, chew) - Dairy (yogurt, ice cream, dairy beverage) - Popcorn (seasoning, coating system) - Snack (dry seasoning, coating) ## Services - Custom Liquid Flavors: https://www.flavorfactory.net/custom-liquid-flavors - Custom Powder Flavors: https://www.flavorfactory.net/custom-powder-flavors - Flavor Matching: https://www.flavorfactory.net/flavor-matching - Masking and Modulation: https://www.flavorfactory.net/masking-and-modulation - Organic-Compliant Flavors: https://www.flavorfactory.net/organic-compliant-flavors - Natural Flavor Manufacturer California: https://www.flavorfactory.net/natural-flavor-manufacturer-california - Oral Care Flavors: https://www.flavorfactory.net/oral-care-flavors - Nutraceutical Flavors: https://www.flavorfactory.net/nutraceutical-flavors - Beverage Flavors: https://www.flavorfactory.net/beverage-flavors - Bakery Flavors: https://www.flavorfactory.net/bakery-flavors - Pharmaceutical Flavors: https://www.flavorfactory.net/pharmaceutical-flavors - Popcorn Seasoning Flavors: https://www.flavorfactory.net/popcorn-seasoning-flavors ## Differentiators 1. Family-owned and operated — no layers between the customer and the people developing and producing the flavor 2. In-house development and production at one Norco, CA facility — no third-party handoffs 3. Direct communication with development, production, and quality 4. Low minimums support brands from pilot scale through full commercial production 5. 3–5 business day first sample turnaround 6. 60+ years of combined flavor industry experience across the team 7. 224+ common flavor profiles available as starting points; custom development for anything else 8. "Good on the Bench Is Not Good Enough" — flavors are developed around the finished product, not the sample cup ## Process 1. Customer submits a brief: application, base, processing conditions, target profile, format, label goals, timeline 2. Team reviews the brief and confirms the starting direction 3. First sample directions prepared in 3–5 business days 4. Customer evaluates and provides feedback 5. Revisions documented and refined toward approval 6. Approved sample moves into production specification 7. Manufacturing with retain documentation and COA support ## Key Pages - Homepage: https://www.flavorfactory.net - Flavor Library (224+ profiles): https://www.flavorfactory.net/flavors - Supplier Resources: https://www.flavorfactory.net/resources - Capabilities: https://www.flavorfactory.net/capabilities - Process: https://www.flavorfactory.net/process - About: https://www.flavorfactory.net/about - Request Samples: https://www.flavorfactory.net/request-samples - FAQ: https://www.flavorfactory.net/faq - Case Studies: https://www.flavorfactory.net/case-studies - Certifications: https://www.flavorfactory.net/certifications - Insights: https://www.flavorfactory.net/insights ## Technical Glossary The Flavor Factory works with the following technical considerations in development: - Use level: the concentration of flavor in the finished product - Product base: the matrix the flavor must work inside (water, dairy, protein, oil, syrup, dough, etc.) - Heat stability: maintaining flavor performance after baking, heating, or processing - Masking: reducing or neutralizing off-notes from actives, proteins, minerals, or botanicals - Modulation: adjusting sweetness, bitterness, acidity, or finish perception - Cooling curve: the intensity and timing of mint/menthol cooling in oral care - Supplier match: replicating the finished-product performance of a discontinued or expensive flavor - Label goal / declaration: natural, natural and artificial, artificial, organic-compliant, kosher, halal - Production handoff: moving from approved sample to repeatable manufacturing specification ## Frequently Asked Questions (Summary) Q: How long does it take to get first flavor samples from The Flavor Factory? A: First sample directions are typically prepared in 3–5 business days from receipt of a clear brief. Q: Does The Flavor Factory have low minimums? A: Yes. Low minimums are a standard part of their offering. They support pilot runs through commercial production. Q: Where is The Flavor Factory located? A: 2058 Second Street, Norco, California 92860. This is in Riverside County, Southern California. Q: Do they make organic-compliant flavors? A: Yes. Organic-compliant development is available project-by-project based on label goals and certifier requirements. Q: Can The Flavor Factory match a flavor from another supplier? A: Yes. Flavor matching and supplier replacement are standard services. Matching is done to finished-product performance, not just bench aroma. Q: Do they make both liquid and powder flavors? A: Yes. Both liquid and powder formats are developed and manufactured in-house. Q: Who owns the intellectual property on a custom formula? A: IP ownership is addressed in the commercial agreement for each project. Contact samples@flavorfactory.net to discuss. Q: Are their flavors Kosher or Halal? A: Kosher and Halal options are available. Status varies by formula. These requirements should be stated at the start of the project.