Listening First
The brief shapes the direction.
We start with the product system, not a flavor list. Application, base, processing, label goals, and real constraints inform every sample before it ships.
- Established
- 2005
- Location
- Norco, California
- Ownership
- Family-owned
- Formats
- Liquid & powder
- First Samples
- 3-5 business days
- Minimums
- Low
About
Precise work. Real people. Norco, CA.
The Flavor Factory is a family-owned custom flavor manufacturer based in Norco, California. We develop liquid and powder flavor systems for brands that need flavors to work inside real products, not just taste good in a sample cup.
Why We Work This Way
Clear briefs. Clean revisions. Better production handoff.
Customers do not need theater. They need someone to listen carefully, understand the real product, and keep the sample path clear enough that each version teaches something.
That is the work here. A flavor has to become a product order, and then repeat, without losing the details that made it worth approving in the first place.
Ready to start a project? Email samples@flavorfactory.net or call (951) 273-9877. We will help you find the right starting point.
Family-Owned
Why a family business works differently for this kind of work.
In larger flavor houses, projects often move through more layers between sales, development, quality, and production. Those handoffs can make it harder to keep the original application details intact.
Here, the people you talk to stay close to the people who make and produce the flavor. Dan has been doing this for over 40 years. Alex runs operations. Ryan handles quality and regulatory. Matt runs production. Kelly keeps it all coordinated.
That is not a marketing claim. It is how the company is structured, and it is why customers who have worked with larger flavor houses often tell us the experience is different here.
60+Years of combined flavor industry experience on the team
1Facility. Development, production, and quality all in Norco, CA
3-5Business days from brief to first samples
Built in Norco
Developed, produced, and supported from one facility.
From first sample through production, our team works in the same Norco facility. That keeps communication tighter, revisions faster, and production handoff cleaner.
Request a Custom SampleOur Approach
Three things we do on every project.
Hands-On Work
Development done in-house, start to finish.
Formulation, samples, revisions, and manufacturing all happen at our Norco facility. One team, one thread. No hand-offs to third parties.
Clear Follow-Through
From first sample to repeat production.
Approved work moves into production specs. Reorders stay consistent. The thread from concept to first approval to repeat order is held every time.
Meet the Team
The people on your project.
You work directly with the people who develop, produce, and quality-check the flavor. No layers, no hand-offs.
Dan Wixted
President
Founded The Flavor Factory after 40+ years in flavor. Sets project standards and stays close to customer relationships.
Alex Wixted
Operations
Keeps projects moving from first request through production. Coordinates teams so nothing falls through between sample and order.
Kelly Ziegler
Office Manager
Usually the first point of contact. Handles communication, scheduling, and coordination from first email through final order.
Ryan Wixted
Quality and Regulatory
Manages quality systems and regulatory documentation: supplier qualification, allergen statements, COAs, and label support.
Matt Wixted
Production Manager
Bridges sample approval and production. Makes sure the first batch matches what was approved on the bench.
Quality, Documentation & Production Support
Your label sets the rules. We work within them.
Certification and documentation needs are reviewed by project. Not every option applies to every product.
SQF FacilityReviewed by project
GMP PracticesFacility practices
FDA Registered FacilityRegulatory
Kosher & Halal OptionsAvailable by project
Organic-Compliant OptionsAvailable by project
COAsDocumentation available where applicable
Allergen DocumentationDocumentation available where applicable
Need documentation for a vendor file? See supplier resources or certifications.
What Matters Here
Warm service. Technical control. Manufacturing credibility.
Being family-owned means the people you work with care about the outcome the same way you do. We hold the thread from concept to approval to repeat production, every time.
Request a Custom Sample
Work with the team
Talk with the people who will actually develop and produce the flavor.
Email samples@flavorfactory.net or call (951) 273-9877. We respond to every inquiry.